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Our Signposts: Vision, Purpose, Values

The signposts we measure ourselves by are simple, meaningful and we determinedly adhere to them.

Our Vision

To become the premium supplier of meat, milk and fibre for niche markets globally

Our Values

We farm with sheer determination. In all weather. All seasons.

We farm with deep insight. We know our customers, our people and our land.

We farm with complete openness. Ask us anything. We'll give you a straight up answer.

Kaitiakitanga. It may be hard to say, but it just means we look after what's precious.

Our Purpose

To transform Canada farming